Average Order Value (AOV): Formula, Benchmarks and 7 Ways to Increase It (2026) - Shopify UAE
Average Order Value (AOV): Formula, Benchmarks and 7 Way…
2 months ago
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What is AOV (Average Order Value) & Why it Matters for Your Business
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Raising AOV (Average Order Value) is one of the biggest levers you can pull to make your business more profitable. It gives us room to acquire customers profitably. Here’s a rule of thumb, (2× CAC COGS) should be below your AOV. In our case, that math only works if AOV is above $120. That’s why we are building bundles that cost $150 - $200 so that we can be profitable, spending money on ads to acquire a customer Ask me how I know. I’ve burned plenty of money learning this the hard way. | Vanader
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