How Michael Jordan and Nike Created the Most Iconic Sneaker in History!
1:04
YouTubeLegends of Success
How Michael Jordan and Nike Created the Most Iconic Sneaker in History!
Did you know that the Air Jordan almost didn't happen? 😱 Today, Michael Jordan's sneakers are more than just shoes: they are symbols of style, success and pop culture. But how did this revolutionary partnership between Jordan and Nike begin? In this video, we go behind the scenes of the strategy that turned the Air Jordan into a global ...
880 views11 months ago
Shorts
DHC | History, Entertainment & News on Instagram: "In 1985, rookie Michael Jordan debuted his first signature sneaker, the Air Jordan 1. At the time, signature shoes for players were rare—but these changed everything. The bold black-and-red “Banned” colorway defied NBA rules, sparking controversy, hype, and instant cultural impact. What started as a rookie’s shoe quickly grew into a movement, transforming basketball sneakers into fashion statements. This first commercial marked the launch of wha
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