This year I had the opportunity to brand a 3.7 billion dollar company. Purpose Brands is the parent company of Orange Theory, Anytime Fitness, Waxing in the City, The Bar Method, Stronger U Nutrition and Basecamp Fitness. After a recent merger, they reached out for help crafting their new visual identity. . I helped them with their logo, tagline, brand patterns, signage, presentation templates, business system, color palette, social media templates, typography and a full brand manual. . Purpose
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This year I had the opportunity to brand a 3.7 billion dollar company. Purpose Brands is the parent company of Orange Theory, Anytime Fitness, Waxing in the City, The Bar Method, Stronger U Nutrition and Basecamp Fitness. After a recent merger, they reached out for help crafting their new visual identity. . I helped them with their logo, tagline, brand patterns, signage, presentation templates, business system, color palette, social media templates, typography and a full brand manual. . Purpose
6.5K viewsDec 9, 2024
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This isn’t one-size-fits-all. Your effort brings results, powered by science and a coach who knows how to get you there. | Orangetheory Fitness
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This isn’t one-size-fits-all. Your effort brings results, powered by science and a coach who knows how to get you there. | Orangetheory Fitness
176.5K views6 months ago
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First time? No sweat. Our Strength 50 classes are coach-guided and designed for all fitness levels. And hey, the first one’s on us. | Orangetheory Fitness
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First time? No sweat. Our Strength 50 classes are coach-guided and designed for all fitness levels. And hey, the first one’s on us. | Orangetheory Fitness
7.9K views8 months ago
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Newbie or pro, Orangetheory is for all fitness levels. | Orangetheory Fitness Willow Grove
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Newbie or pro, Orangetheory is for all fitness levels. | Orangetheory Fitness Willow Grove
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See your effort in real time—and your progress over time. Book your first Orangetheory class and experience the power of data-driven fitness. | Orangetheory Fitness Brookfield
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See your effort in real time—and your progress over time. Book your first Orangetheory class and experience the power of data-driven fitness. | Orangetheory Fitness Brookfield
164.4K views6 months ago
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Every workout is a future deposit. The payoff? A version of you that has more strength and swagger. Transform for life at USA Today’s #1 Best Gym. | Orangetheory Fitness
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Every workout is a future deposit. The payoff? A version of you that has more strength and swagger. Transform for life at USA Today’s #1 Best Gym. | Orangetheory Fitness
93.4K views6 months ago
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Be stronger — for the people you love. For the years to come. Transform with total-body workouts at USA Today’s #1 Best Gym. | Orangetheory Fitness
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Be stronger — for the people you love. For the years to come. Transform with total-body workouts at USA Today’s #1 Best Gym. | Orangetheory Fitness
13K views6 months ago
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New strength class available now! Build muscle. Get stronger. Have fun. Try it free. | Orangetheory Fitness Four Points
15.5K views4 months ago
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What to expect? A 1-hour strength and cardio combo designed to drive results for all fitness levels. | Orangetheory Fitness
15.4K views8 months ago
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New monitor just dropped. literally. (okay, not literally — please don’t drop it.) Introducing the OTconnect Beat — the next generation of your favorite workout essential. Sharper accuracy, faster charging, improved connectivity, and colored LED zone lights that bring your effort to life. It’s the same science you trust, just upgraded for the next level of your journey. See the front desk at your local studio to get yours today. | Orangetheory Fitness
15.8K views6 months ago
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8.6% less body fat? 2.6% muscle gain*? That’s the average progress you'll make when you join the Transformation Challenge.👀 *Supported by data on file: Orangetheory Transformation Challenge 2024. | Orangetheory Fitness
29.2K views4 months ago
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The real goal isn’t to take up less space — it’s to feel powerful in the body you’re already in. Start embracing strength. Burn fat. Build muscle. | Orangetheory Fitness
10.4K views6 months ago
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Orangetheory Fitness on Instagram: "HYROX x Orangetheory 🚨 Same orange energy. New challenge. We’ve teamed up with @hyroxamerica to bring HYROX-inspired training into the studio – the best of both worlds, all in one next-level workout. OTFxHYROX prep classes launch Dec 1 at select studios. 🧡"
375.5K views6 months ago
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Orangetheory for All Fitness Levels
296.6K viewsAug 16, 2024
TikTokotfseattle
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San Diego Orangetheory Fitness Creator Event
1.6K views2 weeks ago
TikTokzmellymel
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ARE YOU READY FOR IT? 💪🔥 🎥 @otfthrive #orangetheory #fitness #fittok #strength #dritri
96.5K viewsSep 14, 2023
TikTokorangetheory
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What to Expect at Your First Orangetheory Class
60.9K views5 months ago
TikToklaurshaps
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the more you know 👀 🎥 @nat.arnell #orangetheory #fitness #fittok
60.3K viewsFeb 18, 2024
TikTokorangetheory
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Maximize Your Workout with OrangeTheory Fitness
446.8K viewsApr 24, 2024
TikTokorangetheory
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Meet the workout that gives you real results—every minute at Orangetheory is expertly designed and backed by science. | Orangetheory Fitness
28.6K viewsAug 14, 2023
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