Thinking about upgrading to a new Sony camera in 2026? Adorama's double discount program has deals on everything from flagship models to G Master lenses—and all you need is any old camera or lens to trade in. Get up to $800 on the FX6 Kit, $500 on the a1 II or a9 III, and up to $300 on premium G Master lenses. Even if your trade-in is only worth $1, you still get the full bonus. Upgrade your Sony gear for less. | Adorama
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Shopping for a Sony lens? Trade in any old camera or lens and get up to $300 in bonus credit toward premium Sony lenses. Get $300 on the 300mm f/2.8, $200 on G Master II zooms (16-35, 24-70, 70-200), and $100 on additional G Master lenses. Even if your trade-in is only worth $1, you still get the full bonus. Upgrade your kit for less with Adorama's double discount program. | Adorama
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For 50 years, Adorama has been the go-to destination for photographers at every level. From your first camera to professional studio setups, we've helped millions capture their vision. Now our photography experts are sharing the same tips and techniques we give customers in-store. Discover why photographers trust Adorama for both gear and guidance. | Adorama
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