Technology and data-led market research and analytics business MarketCast has promoted co-president Amy Fenton to chief ...

Audience measurement, data and analytics firm Nielsen has added connected television (CTV) coverage to its advertising ...

A study by Data Quality Co-op, a clearing-house for data quality measurement, has tested whether a shared approach to evaluating data quality can improve market research outcomes.

Advertising and insight have a responsibility to understand how people live and tell stories that truly reflect their hopes and fears, Walnut’s Brainy Bar event heard last week.

Contrary to outdated stereotypes, older professionals offer invaluable wisdom and expertise, making them crucial contributors ...

Retailer Primark has promoted its digital director Matt Houston to the role of chief customer and digital officer.

Airline company Emirates is globally the brand most likely to be recommended by the public to their peers, with fashion ...

A group of campaigners has called on Congress to increase the funding available for the US Census Bureau next year.

For clients, data quality is fast becoming a pressing issue. Some are starting to take a tougher approach. Liam Kay-McClean ...

This year's wave of Research Heroes includes professionals from every aspect of the research process - from strategists to ...

Data, insight and technology business GlobalData has acquired trend forecaster Stylus to support its consumer innovation ...

Research data and fraud prevention business Rep Data has launched a machine learning-led anti-survey fraud tool.