Technology and data-led market research and analytics business MarketCast has promoted co-president Amy Fenton to chief ...

Audience measurement, data and analytics firm Nielsen has added connected television (CTV) coverage to its advertising ...

A study by Data Quality Co-op, a clearing-house for data quality measurement, has tested whether a shared approach to evaluating data quality can improve market research outcomes.

Advertising and insight have a responsibility to understand how people live and tell stories that truly reflect their hopes and fears, Walnut’s Brainy Bar event heard last week.