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Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving European markets in 2025.

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies.

Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall NEW YORK – May 29, 2025 – Gracenote, the content data business unit of Nielsen, has reported ...

Disney and NBCUniversal Also Gain Share NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of ...

New York – May 20, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its seventh Annual Marketing Report, revealing how marketers are taking action to ...