AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
BrandMatch is a generative AI-powered contextual targeting tool developed by NYT that came out of beta over the summer.
Perplexity AI began rolling out its ads products last week. Plus, An AI-powered ad platform is causing problems for Buzzfeed.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...
Jessica Alter, co-founder of the nonprofit Tech for Campaigns, joins the podcast this week to talk through this year’s election results.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search ...
Why the agency pivot to alternative payment models is good for M&A, and Zeta Global responds to a short-seller's explosive claims.
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