News

Campaign Review: Auto brands go wheel-to-wheel
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: VolkswagenCampaign: ‘Batteries Included’Agency: DDB Group ...
Havas Red releases white paper on trust, media, and influence in Australia
Havas Red has published ‘A New Age of Influence’ white paper, examining the “the challenges and opportunities facing ...
Activist investor buys up more SCA shares
Sandon Capital, the activist investment group looking to spill SCA’s board of directors, has bought up another $2.7 million in company shares, pushing its ownership past the 10% mark.This marks the ...
Agency gender pay gap: Career lost earnings over $1m for average woman
AI start-up platform Evenbetter has calculated the current gender pay gap will on average cost female workers in creative and media agencies $1.4 million when compounded over a 30-year ...
Klaviyo releases public beta of AI-powered service suite for consumer brands
Klaviyo has unveiled Klaviyo Service, a new AI-driven support platform giving all brands access to personalised shopping agents and real-time customer data.The announcement:Klaviyo, the only CRM built ...
Louise Rathbone joins Football Australia
Louise Rathbone has taken up a consultancy role with Football Australia as the general manager of marketing for the AFC Women’s Asian Cup 2026.She was previously regional head of marketing at Cathay ...
Fuller appointed to lead ECSA’s 2026 State Election advertising campaign
Fuller has been selected by the Electoral Commission of South Australia to deliver the advertising campaign for the 2026 State Election.The announcement:Fuller, a respected South Australian brand and ...
Mumbrellacast: SCA’s content head departs, Telstra leans into the hate, and Linkby co-founder on today’s publishing industry
Join Tim Burrowes, Lauren McNamara, Nathan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.Southern Cross Austereo’s chief content officer, Dave Cameron, is ...
Platypus Shoes sets up ‘Kicks Club’ loyalty program for Gen Z, Live Nation partners for launch
Platypus Shoes has introduced a new loyalty program, ‘Kicks Club’, focused on Gen Z consumers. The program officially kicks off with a Live Nation partnership.The announcement:Platypus Shoes has ...
The Brits are mad for it, but are Aussie marketers ready for Oasis fever?
The guns have fallen silent. The stars have aligned. The great wait is over.” That was the announcement confirming the Gallagher brothers, Liam and Noel, were reuniting – but its marketers, not just ...
Aimco to host webinar on content and bodies with Taryn Brumfitt and Dr Zali Yager
Taryn Brumfitt and Dr Zali Yager will lead an Aimco webinar on reshaping content around bodies, food and movement.The announcement:Australian of the Year 2023, Taryn Brumfitt and body image expert Dr ...
Livewire and NFL partner on new gaming docuseries ‘Race to the End Zone’
Livewire and the NFL have teamed up to launch NFL Race to the End Zone, a docuseries debuting with the 2025 NFL season.The announcement:Livewire, the global leader in gaming marketing, today announced ...