New static and digital inventory brings the OOH operator’s downtown pedestrian footprint to 110 faces, with large-format displays still to come.

Rod Schween is retiring as president of Pattison Media after 14 years in the role, with Paul Kaye (pictured) set to join the company as incoming president on Aug.

QSRs remained the dominant TV category, while Government of Canada moved into the No. 2 advertiser spot, according to AdEase.

Sid Lee Media’s placement for Tennis Canada and National Bank used a live soccer moment to build a bridge to the National Bank Open.

The Omnicom Media agency is pairing its data spine with Atelier La Presse’s reader intelligence to sharpen Quebec audience ...

The Media Grand Prix winner decided to change up its playbook by giving fans the chance to make their own Super Bowl ad.

The brewer’s limited-edition cans are backed by a summer campaign spanning retail, social, digital video, OOH, influencers and earned media.

Pinterest has named Julie Henderson as VP and chief communications officer, giving the former Snap communications chief a global remit that includes Canada as the platform continues to scale its ...

Matt McGowan will chair the industry association as it continues to push the value of total TV advertising in Canada.