Every day, business owners like you make the same expensive marketing mistakes. I see it constantly—companies blowing six figures on outdated strategies. Entrepreneurs chase vanity metrics while their ...

Do you ever ask yourself why some company logos we see at events get stuck in our heads while others vanish quicker than invisible ink? It’s not magic, and it isn’t luck either. The truth is that they ...

Most brand books are 100-page, unusable PDFs. This no-fluff guide shows entrepreneurs how to create a brand book that actually gets used—a simple, practical user manual for your logo, colours, fonts, ...

Design has always had a close relationship with mathematics. From the golden ratio to the Fibonacci sequence, the principles of mathematics have underpinned some of the most iconic designs in history.

A logo is something that represents your brand. This is not the same as a name. You use a name to identify yourself, your product, or your service. There are thousands and thousands of logos out there ...

Design psychology is an emerging field that explores the relationships between human behaviour and the designed objects, environments, systems, and services people interact with daily. As design ...

Ever stared at a website and thought, “What on earth am I looking at?” We've all been there. A good user interface shouldn't make you think – it should just work. But what exactly makes a good user ...

I know it's hard to stay on top of your work and personal life; so many things are going on, and only so many hours are in the day. It is easy to feel scattered, trying to juggle it all. However, ...

Neville Brody didn’t just design magazines; he dismantled the visual status quo. From The Face to global corporate identities, his work provides a blueprint for entrepreneurs who refuse to settle for ...

Product labels. They're those little stickers, tags, and wrappers that adorn every packaged product on store shelves. Most of us barely notice them as we toss items into our carts. But make no mistake ...

Every day, thousands of customers are choosing your competitors over you. Not because your product is terrible. Not because your service sucks. But because of subtle psychological triggers, you're ...

A trademark is a crucial brand identifier, representing years of hard work and accumulated goodwill. The trademark symbol, most commonly “TM️” and “®”, provides a visual cue that instantly relays the ...