Apple wants you to step into a virtual world, while Snap wants you to stay in the real one. Here's how their very different approaches to spatial computing compare.
After many years, Snap is finally launching its next consumer-focused smart glasses line.
The smartphone could be a thing of the past if Snap has its way. But at $2,195, it could be a tall order to sell Specs to ...
Earlier this month, Snap Inc. launched SPECS, US$2,195 see-through augmented reality glasses that function as a wearable computer, offering AI assistance, productivity tools, and immersive ...
Yesterday, Snap unveiled its new Specs smart glasses. Here's what to know about the AR device before it ships this fall.
CEO of Snap Evan Spiegel shared some info on the new $2,195 Specs augmented reality glasses at #AWE2026, but for even more ...
Unlike other augmented reality products, the new Specs are fully wireless. But it's hard to look past the price tag.
Snap’s $2,195 Specs bring full AR displays, AI assistance, and privacy questions to a wearables market led by Meta smart glasses.
Snap's $2,195 Specs AR glasses launched at AWE 2026, with Evan Spiegel betting the company on a post-smartphone future. Here's what they do and who they're for.
The hotly anticipated debut of Snap's first consumer augmented reality glasses is just months away, and you can reserve a ...
With the Specs, Snap aims to establish the first mass-market AR glasses without an external computing unit. The hefty price might prevent this.