Steph Curry's decision to part ways with Under Armour stems from dissatisfaction regarding the company's investment in his brand. Reports indicate that both Curry and his advisors felt that Under ...

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed opportunity.

On July 9th this year, Christian Louboutin made an apparently risky business choice (and a bold brand statement) by launching the Cassia Lace Up heels. Don’t know what they look like? If you want to ...

Still haven’t copped this year’s hottest trainer? The shoe designed for F1 drivers is already on sale ahead of the Las Vegas ...

As PUMA’s creative director for the brand’s F1 partnership, as well as being named Ray-Ban’s first ever creative director ...

Cunningham previously signed a deal with Nike before he was drafted No.1 overall by the Detroit Pistons in 2021. The Oklahoma ...

During a year in which athletic brand performance has been uneven, there is one undeniable bright spot: running. Regardless ...

PUMA has relaunched its online magazine CATch UP with a bold new design and editorial focus, showcasing the company’s innovations, corporate cu ...

Deckers Outdoor Corporation stands out as a highly efficient and profitable player in the sneaker and footwear industry. Read ...

If you want to enjoy up to 50% off Puma products, now’s the time to shop. Promotion won’t run for long, till Thursday, 13 November 2025 only… So… Shop Puma’s 11.11 sale: up to 50% off now! For Men ...

It might have flown under the radar a little but Aussie NBA star Josh Giddey’s career-high Madison Square Garden masterpiece ...

Puma athlete Fiona O'Keeffe crosses the finish line first at the 2024 U.S. Olympic team trials Mike Ehrmann/Getty Images Eight years into the supershoes era and, from a position of relative anonymity ...