A research paper found that chatbots overall were 10 times more effective than TV ads and other media in changing someone’s ...

They say the juice has got to be worth the squeeze, and that's certainly what JJ Redick and his wife Chelsea are teaching their kids by making them ...

Commentary: Two new studies suggest the latest AI models are getting even better at persuading people at the expense of the truth.

The Science study showed that a 200-word static statement from AI wasn’t particularly persuasive — it was the 10-minute ...

To figure this out he gathered 200,000 video segments from more than 2,000 TED Talks and used AI to analyze the speaker’s ...

The most powerful persuasive words in marketing are not magic; they are triggers for deep-seated psychological principles and cognitive biases that influence human decision-making. For example, “You” ...

Words are powerful. They can create movements, start businesses and change lives. But some words have more of an ability to persuade us than others. And it’s not because they’re using the latest ...

Michael Rosen talks to criminal defence barrister Joanna Hardy-Susskind about the legal language of Crown Court cases in England and Wales. From the grandeur of the courtroom and stock phrases like ...

I used to think mentor texts were just something you pulled off the shelf during writing time. But once I started using them intentionally—really slowing down and showing students how authors craft ...