There are comebacks… and then there’s LeBron James returning like someone unplugged him and plugged him back in. The story of ...

Steph Curry and Under Armour’s failed bid to have WNBA superstar Caitlin Clark join his brand last year was a “sore point” ...

In the run up to Cyber Week, the Swoosh is slashing prices on a treasure trove of its most iconic kicks—along with the ...

Jennifer Aniston, Jennifer Lawrence, and Katie Holmes Love This Gen Z Sneaker Trend—and It Starts at $22 at Amazon You'll want to trade in your outdated chunky kicks for this sleek shoe. Jennifer ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Alicia Tournebize, a 6-foot-4 player from France who can dunk, was spotted on the sidelines during the South Carolina football game on Nov. 22.

A footballer's dad is said to be facing prison after he was allegedly caught stealing a lorry loaded with Nike sportswear ...

Wall Street hopes Dick's Sporting Goods on Tuesday will provide details on its strategy for Foot Locker, and what the ...

Cade Cunningham is leading the Detroit Pistons to be the best record in the East and just signed a deal with Nike for a new signature shoe.

USMNT year in review, Curaçao shocks the world, LeBron makes season debut, CFP rankings, NFL power rankings, Denver's ...

In recent days, Wells Fargo raised its outlook on Nike, Inc., highlighting increased confidence in the company's turnaround efforts and improved visibility into sales and margins. Analysts point to ...