California's new streaming ad volume law takes effect July 1, 2026, requiring commercials on streaming services to match program volume.

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California’s new law targets loud streaming ads as ad-supported TV grows and platforms face cable-style rules.

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Streaming ads in California will soon have to match the volume of the shows they accompany. Here's what the new law means for ...

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On July 1, it will be illegal for streaming platforms to play ads louder than the content being watched in California.

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A California law inspired by a startled baby will require streaming services to keep ad volume in line with the content ...