Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, has been appointed as a jury member for the 2026 edition of the Native Advertising Awards, further reinforcing her rising influence in ...

The combined platform applies real-time session decisioning across content, commerce, and advertising, augmenting static widget logic with a first-party intelligence layer that maximizes yield without ...

Social network X on Monday announced the introduction of a new “Paid Partnership” label that creators can apply to their posts to indicate they’re advertisements. The feature could help improve ...

New AI Ads enables healthcare publishers to monetize high-intent HCP engagement within AI chat experiences as traditional display inventory declines and major AI platforms explore ad models SHORT ...

Apple Podcasts Gets Major Video Overhaul to Take on YouTube, Spotify Your email has been sent Apple announced Monday that it’s rolling out a major overhaul to Apple Podcasts this spring, introducing ...

If you’ve ever felt the need to open two versions of the same podcast, one with the audio and the other with audio plus video, Apple has something for you. The company has unveiled an Apple Podcasts ...

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will ...

Help-wanted advertisements with buzzwords like “energetic,” “fast-paced,” “digital native” and “fresh perspectives” abound. But these potentially ageist descriptors are problematic at best — and ...

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap operas, per details shared with Marketing Dive. The scripted content series, titled ...

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...