What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades-long reputations. The ride, handling and safety of your vehicle depend ...

The speed ratings of tires are more than just about the maximum allowable speed that the rubber can carry a load before failing, exploding, and causing a massive accident. It's one of the many numbers ...

Regulatory requirements state that truck tires sold in the U.S. must have specific information on the sidewall, including size, load capacity, and a "DOT" marking for compliance. The inflation ...

Hankook Tire's Gauge Index, the longest running survey of consumer behavior in the tire industry, examines this growing segment of driving NASHVILLE, Tenn., July 23, 2025 /PRNewswire/ -- American ...

Cognitive fatigue manifests when the brain is overworked or stressed from prolonged periods of mental effort. This form of fatigue can impair attention, decision making, reaction times, and emotional ...

There's a lot of information on a tire's sidewall if you know where to look. Of course you have your make and model, but if you look closer you'll see an alphanumeric string on there — something like ...

Every year, about one billion tires around the world reach the end of their life according to the World Business Council for Sustainable Development. Many of them end up piled in landfills posing ...

Though many people recognize tire measurements, not everyone knows how to read the symbols on their sidewalls. Getting a grasp of how to read this is crucial to better understanding the tires you ...

WALTHAM, Mass.--(BUSINESS WIRE)--Yottaa, the industry leader in eCommerce website optimization, today released its annual 2025 Web Performance Index, a groundbreaking analysis of over 500 million ...

There are a lot of misconceptions about load and inflation pressure. Probably the most common is the myth that the maximum pressure molded on the sidewall of a tire is necessary to carry the vehicle’s ...