Two strategies that struck me during SBJ’s Media Innovators were not focused on the dynamic digital players, but instead around the challenged linear business. Here’s what stood out: First, I don’t ...

Among other factors, many business loan lenders consider both personal credit scores and business credit scores when determining approval. You might not want your personal credit history reviewed, ...

Paramount reported growth from its streaming division in its first quarterly earnings report since its merger with David Ellison’s Skydance Media. Total pro forma revenue was flat from the same period ...

The reoganization at Paramount Skydance is continuing. A week after a heavy round of layoffs, the company is reorganizing its linear TV business under George Cheeks, chair of TV media at Paramount.

AI is having a significant impact on the business world, affecting jobs, workers, firms, and industries Elysse Bell is a finance and business writer for Investopedia. She writes about small business, ...

The Cambridge City Council addresses a Linear Park Path closing and plans for a Business Improvement District in Porter Square, among other matters, at its meeting Monday. Here’s what to watch for.

Netflix’s BOSS BABY: BACK IN BUSINESS crawls from streaming to traditional cable as the animated series starts airing on Nickelodeon. The series kicked off its run on the channel on Oct. 3 and will ...

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...

Disney (DIS) reported fiscal third quarter earnings on Wednesday that beat expectations, driven by continued strength in its domestic parks business and a year-over-year swing to profitability in its ...

Northern Light AR Gould Hospital will soon upgrade its linear accelerator, a piece of equipment used in radiation therapy. The current linear accelerator, a Varian IX C Series, is being replaced with ...