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MILAN (AP) — Global sales of personal luxury goods are ”slowing down but not collapsing,” according to a Bain & Co. consultancy study released Thursday.

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97. 5% drop from the 1,961 units sold in the same month the previous year.

Global sales of personal luxury goods are projected to slide by 2% to 5% this year.