OpenX, The Intelligent SSP, today announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every ...
Priya Bhatia has been appointed Chief Revenue Officer for the Asia-Pacific region at BidVid. The Singapore-based programmatic media optimisation firm is seeking to expand its presence across the ...
To deliver on this strategy, OpenX is strengthening its leadership across partnerships, CTV, and product to reduce ecosystem complexity, making it easier for brands to find and reach their audiences ...
OpenX will expand collaboration with News Australia to bring CTV inventory from Tubi to programmatic buyers in Australia. The move leverages OpenX’s biddable CTV platform to deliver transparency, ...
NEW YORK--(BUSINESS WIRE)--OpenX, T he Intelligent SSP, today unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company ...
As AI reshapes how campaigns are planned, bought, sold, and optimized, the complexity that has developed over the past decade has become one of the advertising industry’s greatest liabilities. Whether ...
NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability ...
The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and message retention. NEW YORK, March 11, 2026--(BUSINESS WIRE)--OpenX Technologies, Inc ...
OpenX Technologies, the omnichannel supply-side platforms, has announced the launch of OpenX Attention Targeting, a capability that allows advertisers to target high-attention CTV inventory in real ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that ...