Comcast's cable-box data edge could power profitable, targeted streaming ads despite rising risks.

As the UK embraced the hottest May and June weather since records began, System1’s latest creative effectiveness data reveals ...

Spot and Tubular Labs data show allergy and chronic disorder medications take many of the top spots when it comes to pharma advertising spend.

The analysis was based on commercial advertising aired during breaks in live matches across seven linear television channels and four CTV language feeds ...

Walmart is again expanding its connected TV business, having signed a deal to acquire Vibe.co, a self-service connected TV ...

"ITV Studios is not for sale," Carolyn McCall, boss of U.K. media conglomerate ITV, firmly told Variety three years ago.

In the twilight of TV's final era before the dawn of streaming, there was an explosion of unspeakably bizarre commercials ...

Brits go meer-scatty for Joel Corry's new tune - after DJ transforms beloved 'simples' catchphrase into the song of the summer ...

With India Ke Top 1%, JioStar-owned Star Plus is betting on participation, platform-agnostic entertainment, cultural ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

Lachlan Murdoch calls the $22 billion Roku acquisition a defining moment for FOX, pairing live sports and news with America's top streaming platform.

The Engineers Labor-Employer Cooperative (ELEC825) continues to receive national and international recognition for its communications and educational outreach efforts, earning dozens of top honors ...