Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

Reporter Paul Linnman and photographer Doug Brazil visited the Oregon Coast on November 12, 1970 during what eventually became known as the Exploding Whale Incident. (KATU) FLORENCE, Ore. (Amazing ...

You know that feeling when a Star Wars moment hits and suddenly everything feels a little more exciting? This week LEGO is hosting a Star Wars Lightsaber make-and-take event with a model that cannot ...

LEGO is launching a new product line powered by the Smart Brick. It is a technology-loaded brick with built-in sounds and interactivity designed for younger builders. Note that some Smart Playset sets ...

The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it. The Smart Brick comes with three of eight Star Wars sets at launch, although most ...

All those sets above? Not even the full list. There are otters. There’s an orange cat. There are Fifa builds and vehicles that go on land and on the sea. There are flowers and Ninjagos. And even these ...

The launch represents a significant milestone for both companies. For decades, Pokémon building bricks were only produced by third-party manufacturers. LEGO has now created its own detailed, ...

Designed as a set piece for adult builders, the Lego Technic McLaren MCL39 is a brick-by-brick replica of the car driven by Lando Norris and Oscar Piastri in F1 2025. Young motorsport enthusiasts are ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

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The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...