For instance, crab is the top-searched seafood online in the U.S., with 341,333 monthly searches on Google, according to a ...

Many consumer product (CP) companies today find themselves caught between two worlds: the market they were built to serve and the one they have to navigate right now. Success no longer comes from ...

Global payments leader Mastercard has released the Consumer Shopper Snapshot 2025 report, which has been built based off a ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Not only low-income shoppers are hunting for deals these days. Better off consumers are also flocking to discount stores to save a few bucks. Since 2021, budget retailers have seen a large influx of ...

Market research provides businesses with valuable insights into their competitors, customers and industry trends. Do it well ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

WASHINGTON, Oct. 1, 2025 /PRNewswire/ -- Today, Consumers' Research launched a new seven-figure campaign exposing insurance giant Chubb for using its market power and resources to push a political ...

PepsiCo and Hershey have fallen out of favor, and are being somewhat ignored by investors. Yet, both of these consumer staples companies still have attractive businesses. Long-term dividend investors ...