Celebrity ambassadors in pharma and medtech herald a new dawn of direct-to-consumer advertising.

D’Artist Talent Ventures founder Darshana Bhalla says Preity Zinta’s deepfake case has put celebrity endorsements, consumer ...

While social media has heralded in a new closeness between celebrities and their fans, it has also opened up a dangerously ...

Knowledge of what pansexuality is only started spreading in the general public over the last few years. LGBTQ+ advocacy ...

From packaging to digital platforms, the right partnerships have fostered recognition and real consumer connection across ...

If there’s anyone who’s a die-hard Chili’s fan, it’s Lizzo. It was a dream come true for the singer to star in the beloved chain’s new jingle ad. And to think, this all started because she dressed up ...

When singer Lizzo dressed up as a Chili’s Mozzarella stick for Halloween, it was a lightbulb moment for the brand. That ...

The Clarkson's Farm presenter has signed a “highly valuable” deal to have his Hawkstone lager served on short-haul flights ...

You’ve got to hand it to advertising, we are certainly good at what we do. By that I don’t mean our skill at crafting copy, ...

Star power is in full force at this year's FIFA World Cup. But, argues Robert Volten, Managing Partner at Chuck Studios, that ...

Ralph Lauren’s Wimbledon takeover shows how 20 years of heritage-led partnership turned tennis’ most iconic tournament into a ...