Adidas today (May 30) has released a new commercial that continues its brand campaign around disarming negative pressure in sport, per details shared with Marketing Dive. The brand's latest effort is ...

Adidas apologized on Thursday for running an ad featuring vocal Israeli critic Bella Hadid in a shoe campaign for retro sneakers referencing the 1972 Olympics, the tragic year when terrorists killed ...

Which Adidas indoor soccer shoes are best? Indoor soccer is more fast-paced than traditional soccer and is usually played on an artificial surface, so regular outdoor cleats won’t cut it. Indoor ...

Fitness trackers, like Nike Plus and Apple Health, are great at measuring activity, but they’re not great at knowing exactly what your body is doing at any second during sports. A new project called ...

Adidas is apologizing for "any upset or distress caused" by including Bella Hadid, a model with Palestinian lineage, in advertisements for its 1972 Munich Olympic sneaker relaunch. The sports apparel ...

Adidas has a big surprise for Bugatti fans who love soccer. The sports apparel and footwear giant launched a new limited-edition soccer shoe in collaboration with Bugatti, limited to 99 pairs for the ...

Lightstrike Pro is one of the quickest foams in the world. It’s what Adidas puts in all of its top-of-the-line running shoes, such as the Adizero Adios Pro Evo 1 worn by Tigist Assefa when she ran a ...