David Beckham is everywhere at the World Cup. But which brands are using him best?

LinkedIn is ablaze with comments and opinions that, at one time, eight major campaigns around the World Cup were all using ...

Kangaroo-Skin Soccer Cleats Vanish from the World Cup Stage

Four years after kangaroo-skin soccer shoes lingered on the margins of the world's biggest soccer tournament, the material ...

David Beckham's $25 Million Ad Presence in World Cup Sparks Mixed Reactions from Fans

David Beckham's reported FIFA World Cup ad blitz has fans debating his nonstop commercial appearances, which came with a hefty payday.
Campaign

World Cup ads review: Nike, Adidas, Palace, BBC, Paddy Power and Uber Eats

As the Fifa World Cup gets closer to crowning the winner, Campaign invites advertising creatives to review a selection of ads ...

Mohamed Salah and Magi Sadeq combined net worth in 2026: Inside the Egypt captain’s wealth amid FIFA World Cup run

Mohamed Salah and his wife Magi Sadeq are estimated to have a combined net worth of around $140 million in 2026. The fortune ...

Argentina's route to the World Cup Final: Quarterfinal vs Switzerland, bracket scenarios, Golden Boot race and more

Everything you need to know about Argentina's route to the FIFA World Cup 2026 final and how you can book World Cup tickets ...
Marketing Dive

The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

'El Señor de los Cielos' is winning the World Cup, just like Telemundo planned

The long-running Telemundo drama series "El Señor de los Cielos" has landed some newfound fame ahead of its 10th and final season, thanks to an aggressive ad campaign employed throughout the World Cup ...