Paralympic champion Ezra Frech has signed with UTA for global representation, Deadline can report exclusively.

Ajax have reverted to the hand-drawn badge of the ancient Greek mythological hero the club is named after, which was introduced in 1928 ...

As part of its Black Friday promotions, Adidas slashed the price on a number of Samba variants, with prices starting as low ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Carlos Alcaraz called "fake news" on the rumors of him debuting a signature Nike logo during the ATP Finals, but also hinted ...

Logos are everywhere. They’re on the products people buy, the apps they use, and the stores they visit. But what most people ...

We at The Sole Supplier have tackled the virtual queues and sifted through the noise to bring you the definitive shortlist of ...

As we approach the end of 2025, we've assembled 25 of the best original kit designs worn by top clubs from around the world ...

Pricing for the new Argentina home kit is set at accessible levels across the range, with kids’ shirts starting from £50, ...

A 20-year career that’s impacted each continent has seen stadium-status costumes and red-carpet class. But it’s the candid ...

College football fans are gearing up for another action-packed Saturday that will help shape the race for the playoffs. Meanwhile, NCAA basketball tipped off the past week. It is the best time of the ...

While the streamer's initial boost of popularity was fueled by his on-stream antics, 2025 saw Ray come closer to the commercial space. Notably, he has collaborated with Adidas before, participating in ...