There are those on Wall Street who are concerned that ad agencies will be left behind as this shift to AI-driven digital ...

AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently ...

Lately, there’s been a wave of stories about people hearing their own voices in ads without ever giving permission. What once ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

OpenAI is preparing to launch an artificial intelligence-powered web browser in the coming weeks, potentially setting the ...

Accetturo, an advertising veteran, says AI will be a big part of the industry's future. Experts who spoke to NPR tend to agree, even if they're not yet sure how much the technology might displace ...