The Southwestern Athletic Conference (SWAC) is launching a direct-to-consumer OTT platform called SWAC TV this August.

Find out what Southern football coach Terrence Graves and players said after being voted to finish in the SWAC West.

HBCU sports fans can now stream live football games and more on SWAC TV, the new digital home for Southwestern Athletic ...

We're only six weeks away from the college football season, and the Southwestern Athletic Conference held its media days on ...

The newly formed College Sports Commission, which oversees revenue sharing following the House settlement, posted a list of ...

The Southwestern Athletic Conference (SWAC) created a new streaming platform to offer content from sporting events.

Discover how SWAC TV's new streaming platform brings live and on-demand sports content from all 18 conference sports, ...

FAMU football coach James Colzie III and players Ashton Grable and Davion Westmoreland spoke on the Rattlers’ behalf at 2025 SWAC Media Day.

Alabama State football is set to have four games to be featured on SWAC TV, highlighted by the Turkey Day Classic on Thanksgiving Day ...

Morgan led his team to the 2024 HBCU National Championship while being named Offensive MVP of Celebration Bowl last season. He finished the regular season with 2,051 yards on 150-of-234 passing in 13 ...

After winning the SWAC Championship Game and HBCU National Championship last season, Canton native and Tigers starting ...

Start your day with The Athletic NBA Daily – a fast, entertaining recap of the most important games and stories from the world of professional basketball with new episodes dropping Monday ...