That kind of reach changes how we should think about this space. As podcast listening continues to expand, the audience is ...

In fact, our Q2 2025 Pulse Survey found that 41% of global social users plan to spend more time on Substack, rising to over ...

The campaign comes from ad agency Dude Milan and marks the run-up to the TV show’s finale on New Year’s Eve.

In a Reels-first environment, organic reach for static content will crater. Early data shows Reels ads converting at an average 4.5%, nearly double traditional paid media formats. For static-heavy ...

‘Hawkins Heli-Tours,’ an ad for the collab from Boo Agency, positions the expansion as a ‘homecoming’ for fans craving a full picture of Hawkins. The spot features an in-universe travel agency ...

AI-led search is accelerating. Google’s AI Overviews will expand. ChatGPT Search will grow. Agentic commerce will become normal. As low-quality content floods the web, AI systems will rely more ...

Live inventory across events has consistently sold out, Netflix says, helped by expanded international ad sales and new ...

As independent studios move toward more flexible, collaborative, tech-enabled structures, TOML’s model offers one example of ...

The art director from Promise Agency in Johannesburg won a career-defining trip to Las Vegas with The Drum and the London ...

The trio also topped their respective lists in Social Media categories, but none of them was our most-awarded creative in the ...

AI agents will become foundational to the future of digital advertising. They will not only make campaigns more efficient but ...

As The Drum Honors 2025 enters its final stretch, we turn today to the people behind the most-awarded work in Media and PR ...