The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the ...

Samhita Bhatkar, Founder and Creative Director at Multia shares insights on the agency’s evolution from a design branch to a ...

Abhishek will represent Ramraj Cotton in the upcoming television commercials, posters, and a comprehensive marketing campaign ...

Tanuj Khanna argues that advertising should reflect the evolving, multifaceted nature of masculinity by moving beyond ...

Coca-Cola’s first AI-generated Christmas ad has sparked criticism for being "soulless" and sidelining Santa Claus. Viewers ...

Launched earlier this year, Punctuate Production, a content studio and video solutions provider which offers services such as ...