Tariff-driven uncertainty isn’t just a cost or supply chain concern; it’s also a marketing communications challenge.

Brands that treat exchanges not as an afterthought but as a core commerce capability will be the ones who keep both revenue and relationships intact.

Nearly 60 percent of retail employees aged 55 and older are expected to retire within the next five years, according to the ...

Just as retail and marketing teams were getting comfortable with introductory artificial intelligence tools, such as chatbots ...

Sustainability and luxury fashion aren’t incompatible, however, merging them successfully requires nuance, legal awareness ...

Tariffs are just the latest stress test. Retail leaders who treat this moment as a catalyst for long-term supply chain ...

Co-creative personalization takes a whole new approach. Instead of analyzing customers from afar, brands actively invite them ...

Digital signage technology can transform a store mirror into an interactive display that lets shoppers try on products not ...

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

Target filed more trademark applications than any other company in the U.S. last year, reflecting its aggressive push to ...

Adobe released its forecast on Monday, covering the period from July 8 to July 11. U.S. retailers are expected to drive a ...

Artificial intelligence-powered, cloud-based unified security platforms are reshaping retailers' loss prevention efforts.