A reminder becomes more useful when it has something to attach to. A product on a shelf. A shopfront on the way home. A match day route. A lunch decision. A cinema poster outside a mall. A cold drink ...
Pictured: Ian Kennedy, Chief Marketing Officer, OUTsurance; Tara Farrell, Sponsorship Manager, RTÉ Radio; RTÉ Radio 1 presenter Oliver Callan and Alec Thibault, Media Marketing Manager, OUTsurance.
From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team using generative AI, whether they know it or not, writes Colin Hetherington. From ...
Advertising rarely works in one neat moment. People notice campaigns in passing, hear them in the background, see them again somewhere else and often recall them later when the brand, message or need ...
Pictured: Sinéad Conroy, Senior Brand and Communications Manager, The Irish Times, Helena Jones, Creative Director, Core Creative. Tania Meighan, Head of Marketing, The Irish Times and Alexandra ...
With the Irish creator economy continuing to grow in size, dmg media has a rolled out a new solution designed to help brands amplify creator and influencer content beyond the confines of social media ...
TBWA\Ireland has rolled out a new campaign for AIB Homes called “We Don’t Just Help, We Help Make it Happen.” The campaign brings to life AIB’s understanding of the challenges faced on the home-buying ...
NewsBrands Ireland and Core brought together senior leaders from across Ireland’s media, agency and publishing sectors for a timely discussion examini ...
With the Nations Championship rugby kicking off this weekend, Virgin Media Television (VMTV) has bagged Hyundai Ireland and Vodafone Ireland as the official co-sponsors of its live coverage. According ...
The latest episode of The Irish Marketing Podcast has dropped and this week we kick off a new summer series of interviews with some of Ireland’s top creative talent. Kicking off ...
Cathal Kealey (Head of Marketing & PR, Kia Ireland), Shane Coleman (Presenter, The Hard Shoulder, Newstalk), Ronan Flood (MD, Kia Ireland) Kia Ireland has been unveiled as the new title sponsor of ...
Back row (from l – r): Rob Kinsella, The Irish Times Group Media Solutions, former Irish Times environment editor Kevin O’Sullivan, Gavin McAuliffe The Irish Times Group Media Solutions, Dave Hendrick ...
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