Sid Lee Media’s placement for Tennis Canada and National Bank used a live soccer moment to build a bridge to the National Bank Open.

Rod Schween is retiring as president of Pattison Media after 14 years in the role, with Paul Kaye (pictured) set to join the company as incoming president on Aug.

New static and digital inventory brings the OOH operator’s downtown pedestrian footprint to 110 faces, with large-format displays still to come.

QSRs remained the dominant TV category, while Government of Canada moved into the No. 2 advertiser spot, according to AdEase.