According to Daniel Roberts and Baker Machado of Front Office Sports, the Golden State Warriors star is allowed to wear any shoe brand he wants during games. Curry has warmed up wearing Nike and Reebok sneakers, but has still only worn his signature Under Armour shoes during regular-season contests.

Steph Curry should’ve broken up with Under Armour a long time ago, says Sonny Vaccaro, the sneaker industry icon who once helped lure Michael Jordan to Nike. Vaccaro, the inspiration for the blockbuster movie “Air,” said if he were Curry’s advisor, he would’ve told him to leave “Titanic drowning” UA back around 2022.

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour, leading to their mutual decision to end the partnership, as the division’s sales were not meeting the company’s or Curry’s expectations.

Golden State Warriors superstar Stephen Curry is rumored to be bringing his Curry Brand to the biggest player in the NBA's sneaker business - Nike, after recently ending his 13-year relationship with Under Armour.

Steph Curry is used to making waves for what he does on the basketball court, whether it’s by taking and making all manner of ridiculous 3s or for putting a defender on ice skates with his silky smooth handle.

Channing Frye explains why Under Armour never broke through in the basketball sneaker game despite having Steph Curry.

Steph Curry's departure from Under Armour has sent shockwaves through both the sports and business worlds. After more than a decade as the face of the company's basketball divisio