As advertising spaces grow crowded, brands and agencies are embracing stripped-down storytelling, emotional honesty, and ...

Swiggy has managed to offset the cost of subsidised deliveries through its loyalty programme, Swiggy One, by increasing its platform fee.

As ads shrink in duration, brands are racing against the skip button. Is brevity killing creativity, or redefining how ...

Indian brands have embraced Reels with gusto. An excellent example is Zomato, which uses hyper-localised Reels that play on ...

Karnataka’s menstrual leave policy is worthy of applause. But it exists in a country where menstruating women can be stripped ...

At an estimated ₹69,726 crore market value, Peyush Bansal-led eyewear retailer is asking investors to pay nearly 535 times ...

Yuvraj Singh gave the idea of 'divorce' to his parents Yograj Singh and Shabnam: 'They were always fighting' How Sachin ...

In part 2, we discuss how in a business with thin margins and endless competition, the winners aren’t louder — they’re ...

As the concerts business booms in India, more companies are investing in a live events vertical. These include gaming firms ...

As the concerts business booms in India, more companies are investing in a live events vertical. These include gaming firms ...

Marking his third visit to India after memorable shows in 2004 and 2012, Iglesias’ return after over a decade is set to draw ...

A French entrepreneur turned his wedding into a marketing campaign, securing 26 brand sponsorships for his tuxedo and the entire event. This innovative approach funded his big day, sparking a ...