Digital services compete for attention in nearly every part of modern life. As the number of options grows, users often make ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Women's sports are cultivating a distinct, new fanbase, rather than merely converting ...

One way to pay more attention to your spending habits is to simply buckle down and do it. But sometimes will power isn’t ...

Gamification is often hailed as a sure success to consumer engagement. But it does not necessarily lead to a change in sustainable consumer behaviours.

Researchers found that social behavior begins in the brain before it becomes visible as movement. In zebrafish, a coordinated pattern of activity spread across the brain several seconds before the ...

Brand purpose has evolved from a marketing differentiator into a commercial driver, influencing sales choice and price premiums in both U.S. B2C and B2B markets. According to a new study released by ...

This work was supported by the Fundamental Research Funds for the Central Universities (Grant No. 1243200003) and the Post-doctoral Fellowship Program of CPSF (Grant No. GZB20240068). The procedures ...

Consumers trying to score the best deals online may be facing a moving target as retailers increasingly use dynamic pricing. It's a strategy that adjusts prices based on factors including demand, ...

Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...

Adopters of artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini are starting to set more of their brand preferences within chatbots. In the grand vision of technology developers, ...

Major restaurant chains including Wendy’s, Jack in the Box, and Pizza Hut have closed locations as operators face shrinking profit margins, rising labor and ingredient costs, and higher transportation ...

The first quarter earnings season just ended, and it was a strong one. The year over year earnings growth rate for the S&P 500 was 28.6%, according to the financial data company FactSet. But remember ...