Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Live selling on Whatnot has become a high-performing sales channel for resellers, with consistent streaming, audience engagement, and cross-platform selling proving to be the most effective growth ...

Bjorn Bergstrom livestreamed for a week straight on Whatnot, a fast-growing live-shopping app. “I’m just here selling coins, ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. E-commerce entrepreneurs are experimenting with app-based live selling — the new-age QVC, if you will ...

Standing in front of shelves lined with handbags from Louis Vuitton, Chanel, and Hermès, a flame-haired woman in chunky black glasses known online simply as Wild Ginger Vintage blasts Earth, Wind & ...

It doesn't take much money, equipment, or even expertise to start live selling — an increasingly popular strategy that e-commerce entrepreneurs are using to move product. It combines livestreaming and ...