A SWOT analysis is a tool that business leaders use to identify strengths, weaknesses, opportunities and threats. Helpful in goal setting and strategic planning, a SWOT analysis can help assess the ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

In the context of our increasingly disrupted, globalizing, and multicultural world, leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, ...

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

Here’s some concrete advice on how to sidestep these pitfalls and make your strategy session more inspiring. Start by flipping the sequence of your SWOT agenda by placing the analysis of external ...

My partner at the time and I took a management-analysis test to see if we were compatible. Using a Google doc, we wrote down our strengths, weaknesses, opportunities, and threats. Eight years later, I ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

assessing a business, its resources, and its environment. Doing an analysis of this type is a good way to better understand a business and its markets, and can also show potential investors that all ...

I advised one of my clients to walk away from $75 million in revenue. Yes, that’s bold, but this particular client has a large amount of business at very low margins, less than $500,000 of net income ...