Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

Erling Haaland’s new Nike collab includes a surprise Channing Tatum cameo.

Nike's 2011 The Kobe System campaign delivered one of its most memorable commercials by pairing Kobe Bryant with Kanye West.

He inked a six-year guaranteed $20 million deal that included a $1 million signing bonus and a first-year salary of $2.6 ...

When Kansas City Current forward Michelle Cooper scored her first of two goals against the Denver Summit FC last Friday, she ...

Erling Haaland and the Norway men's national team have become a major storyline during the 2026 World Cup in the United ...

Every World Cup has its big marketing storyline, and this year it’s playing out between two sportswear giants almost as ...

Norway's performance has created huge demand for the football jerseys, but this hasn't been met by suppliers.

Lionel Messi's move from Nike to Adidas in 2006 became one of the biggest turning points in sports marketing. A reported ...

Rivian and Nike ACG built a custom R1T Recharge Station with slushies, ice, snacks, shade, and support gear for a 100-mile ...

Celebrate the 16th anniversary of LeBron James' ESPN special "The Decision" with ideas for how his 2026 decision should be ...

Shade, snacks, ice, and slushie machines make for the ultimate trail run hydration station.