A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

When the World Cup kicks off next month, the two biggest stars in Qatar will be Cristiano Ronaldo and Lionel Messi, the players who have defined the modern era of the world’s most popular sport and ...

MLS. Inter Miami announce contract extension as Lionel Messi's future awaits confirmation MLS. Lionel Messi celebrates the inaugural 1v1 world champions in Miami creating a moment fans will never ...

Forbes contributors publish independent expert analyses and insights. Tom Sanderson is a Barcelona-based writer who covers Spanish football.

Lionel Messi and his apparel have been hot commodities as of late. So much so that Fanatics just released the Messi Paris Saint-Germain Nike Name & Number Fan Top, available in white, for $49.99.

Forbes contributors publish independent expert analyses and insights. Tom Sanderson is a Barcelona-based writer who covers Spanish football.

From the reigning Ballon d'Or winner's favourite Nikes to the Argentine's Adidas models, find out what footwear the best players on the planet prefer The days of a simple pair of black, leather ...

Barcelona youngster Lamine Yamal has signed a long-term deal with adidas, and will wear the same pair of boots sported by Lionel Messi. Yamal has established himself as one of the brightest young ...

Paris Saint-Germain supporters have had many reasons to be happy lately, and, on Friday Sept. 3, they have yet another reason to be fired up for next weekend’s matchup vs. Clermont Foot. Just a few ...

Liverpool line up record Nike deal It’s been a remarkable few months for Liverpool on the pitch. While, off it, Liverpool could soon be set to break records. For several months rumours have circled ...