UPDATE (11/14): New details surrounding Curry's split from Under Armour have been revealed. According to Sole Retriever, ...

He also had an application to trademark his name and a separate figurative one for his facial image approved. Last month, ...

Stephen Curry and Under Armour abruptly ended their 12-year-long partnership earlier this month, but new reporting implied that Under Armour failing to sign Caitlin Clark to Curry Brand could have ...

For the second fall in a row, Indiana Fever star Caitlin Clark's offseason included a stop at Pelican Golf Club for the ...

Nico Harrison might just deserve the unofficial “What If?” crown of sports marketing blunders. Sure, everyone’s still ...

A 20-year career that’s impacted each continent has seen stadium-status costumes and red-carpet class. But it’s the candid ...

Whether it’s a national company or a local organization, rebranding is a delicate balance between honoring legacy and embracing change — a strategy that can either propel an organization forward or ...

Alcaraz discussed a wide range of topics, ranging from his health to his hair color. Sports Illustrated's Kicks On SI asked about his upcoming signature Nike logo. There was reporting from Spanish ...

Carlos Alcaraz said a report that he would debut his signature Nike logo in November was "fake news," and that the release is ...

On Sunday afternoon, Carlos Alcaraz kicked off his 2025 ATP Finals campaign with a straight-sets victory over Alex de Minaur in the first round-robin match of the Jimmy Connors Group: 7-6(5), 6-2.

And as if things aren't good enough for Cade this year, he revealed to Kevin Durant during the recent "Boardroom Cover Story" ...

An A list-endorsed outdoor-apparel label, it’s not often you see deals on the brand’s coveted grails. From Frank Ocean’s ...