Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business ...

How the new Adidas orange uniform looks ahead of the next college softball season for the Lady Vols.

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

Just when you thought sports couldn’t get any more dramatic, Nike’s recent commercial for the release of the new KD19 helped stir the pot as Grammy award-winning rapper and company partner, Drake, ...

Jan 14, 2022; Miami, Florida, USA; Canadian rapper Drake attends the game between the Miami Heat and the Atlanta Hawks at FTX Arena. Mandatory Credit: Sam Navarro-Imagn Images Just when you thought ...

When sneaker rivalries collide with celebrity cameos, the results can be entertaining. That is exactly what happened when Drake teamed up with Houston Rockets star Kevin Durant for a new Nike ...

Nike RBI Softball Championship Game Astros ace Isabella De Los Santos goes the distance and throws a complete game shutout to ...

As the Tennessee high school softball season came to a close, The Commercial Appeal highlighted the Memphis area's top players as part of our All-Metro teams. Tipton-Rosemark's Lanie Howe was selected ...

The ongoing sneaker battle between Houston Rockets forward Kevin Durant and Minnesota Timberwolves guard Anthony Edwards has another new chapter — with the help of Toronto rapper Drake. Nike launched ...

Starting Monday, June 15, top high school softball players will compete in front of college scouts during the Phillies Softball Carpenter Cup presented by Nike at the Phillies MLB Urban Youth Academy ...

There were a lot of smiling faces on TV right after the New York Knicks’ momentous NBA championship-clinching victory over the San Antonio Spurs on June 13, but none were as instantly iconic as Chiki ...