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Marketing, Evel Knievel Style: The top three GameStop efforts to turn stunts into marketing

The concept of a marketing stunt is not, in and of itself, new. Those of us of a certain age remember a certain fictional ...

After 44 years as second banana, Donkey Kong Bananza makes Nintendo's first star a mascot to rival Mario and Link in the Switch 2 era

But Mario didn't even have a name in that 1981 debut – it was the then-villainous Donkey Kong who was the star of the show.