Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

John Neff is a veteran automotive journalist with over two decades of experience leading major outlets such as Autoblog and Motor1. Beginning his career as Editor-in-Chief of Speed, Style & Sound, he ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

Last Sunday, Ford made its official announcement about the grand opening of its new world headquarters. Which is great and all for everyone who works there ... but more interesting than the building ...

Nio has completed the two-dimensional sketches of the first model under one of its forthcoming entry-level brands, codenamed Firefly, and will start making scale models in clay as early as August, ...