New offline conversion integration lets pharma brands and agencies measure prescribing outcomes and calculate ROAS on ...

WebFX reports indicate ChatGPT ads cost $3-$5 per click (CPC) or up to $60 per 1,000 impressions (CPM), influenced by various ...

Admaxxer reported four operating milestones — 12,000 active direct-to-consumer brands, $3 billion in cumulative tracked gross merchandise value, a 93% Conversions API match rate, and the launch of a ...

Pixel-only Meta tracking misses more than half of actual conversions in 2026. The drift is structural, the math is brutal, ...

Earlier this year, Meta made sweeping API changes that completely altered attribution tracking and targeting for advertisers. The result was that many marketing and ad companies and their clients ...

AI is already foundational to Meta's business momentum. The clearest evidence sits inside the feed. On Instagram, ranking improvements with the help of AI lifted time spent on Reels by 10% during Q1 - ...

Explore how Meta’s bet on CRED founder Kunal Shah could reshape WhatsApp into a fintech and commerce powerhouse, as he ...

Data plaform Databricks is pushing further into the marketing industry with the launch of customer data platform CustomerLake ...

Adyen, Stripe, Visa, Mastercard, Google UCP, PayPal, and crypto-native challengers mapped by protocol reach and merchant ...

The Independent Source of Truth in Ecommerce Advertising The Shirofune and Triple Whale integration turns attribution insights into faster, more actionable campaign optimization decisions. Triple ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

CallRail, the AI-powered lead engagement platform, today announced a new integration for ChatGPT ads, becoming the first SMB and agency-focused provider to offer ChatGPT ad attribution. As AI-powered ...