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Mercedes-Benz attempts to portray the "art of creating desire" with a strategic co-promotion campaign with the upcoming movie "Avatar: The Way of Water." To kick things into gear, the car manufacturer ...

Called Vision AVTR, this Mercedes-Benz concept looks to merge driver with car through biometric tech and an immersive look at the world outside. Steven Ewing spent his childhood reading car magazines, ...

Use left and right arrow keys to seek audio. German automaker Mercedes-Benz has a unique collaboration with 20th Century Studios and the Avatar movie brand - with a theme of technology, innovation, ...

Add Yahoo as a preferred source to see more of our stories on Google. The Vision AVTR concept was unveiled at CES earlier this year, but most assumed the fantastical four-wheeler would never see the ...

Mercedes-Benz could not have missed the opportunity to be a part of something great, as James Cameron’s Avatar sequel, The Way of Water, is about to hit theaters. And, along with the AVTR concept, the ...

Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the year’s next mega-blockbuster, “Avatar.” Mercedes-Benz debuted a co-promotional campaign with the sci-fi sequel ...

Add Yahoo as a preferred source to see more of our stories on Google. Unlike other tentpole promo partner campaigns, the filmmaking team behind Avatar 2, read director James Cameron and producer Jon ...

LAS VEGAS -- Mercedes-Benz laid out its vision to transition from automaker to purveyor of mobile experiences at a glitzy keynote address at the Park MGM late Monday night. The German luxury automaker ...

Avatar raked in more than $2.7 (£2.2 / €2.6) billion at the box office, so expectations are high for the upcoming sequel Avatar: The Way of Water. Set to be released on December 16th, the film will ...