Closed’s new campaign bridges the brand’s heritage with its future. “The result is remarkably subtle: it is often difficult ...

We take a look at this year's loudest and proudest campaigns.

The designer talks about his early beginnings on the shop floor, the early bankruptcy that shaped him, and the genesis of his ...

Levi Strauss, American Eagle and Gap have leaned on A-list celebrities like Beyonce and Sydney Sweeney to drive denim sales, sparking a "denim war" in retail. The campaigns cost retailers millions of ...

Amanda Seyfried is revealing how she provided a "safe space" for her "Housemaid' costar Sydney Sweeney amid the actress' American Eagle backlash.

Sydney Sweeney returns with a new American Eagle ad campaign after last year’s viral controversy surrounding the brand’s “great jeans” ad. Sydney Sweeney is stepping back into the spotlight with ...

If there’s one clear idea to be gleaned from the spring/summer collections, it’s that women—and, by extension, their fashions—can more or less hew to one of two age-old poles: the good girl or the bad ...

One Million Moms (1MM) is upset that a “distasteful” 30-second Super Bowl commercial for Levi’s blue jeans featured 20 denim-clad “behinds,” including that of Grammy Award-winning queer musician ...

Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the ...

About a month ago, GQ Features Director Katherine Stoeffel lobbed a couple of softball questions at Sydney Sweeney about the actor’s now-infamous American Eagle “great jeans” ad. “Were you surprised ...

Sydney Sweeney addressed criticism of her American Eagle denim campaign. The 'Euphoria' star insisted she's frightened of 'needles,' which also puts her off. The campaign, released July 23 and titled ...