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Ownership is trying to revive Friendly’s Restaurant, which has closed 32 eateries. Pictured is its Norwood, Mass. location. Friendly’s Restaurants has been up and down more than most rollercoasters.

Friendliness is a down-to-earth approach to others that is welcoming and positive. Think about a time when someone was friendly to you - maybe drawing you into a gathering, saying hello on the ...